JENNA CLOSE: New Directions: Rebranding Yourself, Your Business and Your Career
Wednesday, September 23rd 1:00pm – 2:45pm
After a decade as a still and motion photographer, Jenna Close felt her work was getting stale. She was unsatisfied creatively and unhappy with the direction of her business. She, her business partner and her rep embarked on a personal project in the hopes of producing new work and regaining inspiration – instead, it led to a new company, a new direction and a year long look at marketing, branding and developing a creative company with a purpose. In this talk, Jenna will walk you through the steps she took, discuss ideas and exercises for exploring a rebrand and share some of the risks and fears she and her partners had to overcome as they said goodbye to a 10 year old business and launched a new one.
Jenna Close is an award-winning commercial photographer and filmmaker from San Diego, California. As the Director of Photography at Buck the Cubicle, her work focuses on contemporary conceptual storytelling for trailblazing humans and purpose driven brands. Buck the Cubicle has created branded, visual content for: NBC, Swarovski, Sunpower, The Sierra Club, and Rotary International. Jenna and her work has been featured in the 2018 PDN Photo Annual, National Geographic Short Film Festival, and the Discovery Channel. Jenna is also the Past-Chair of the National Board of ASMP. As the youngest female Chair in the history of the organization, she has spoken across the country for ASMP and WPPI, and recently testified before Congress in support of The CASE Act. In her spare time she enjoys surfing, playing cornhole and backpacking solo around the world.
MONDAY, SEPTEMBER 21st
TUESDAY, SEPTEMBER 22nd
WEDNESDAY, SEPTEMBER 23rd
THURSDAY, SEPTEMBER 24th