JANE YEOMANS & DONNA COHEN: Getting the Editorial Assignment: Soup to Nuts

Tuesday, May 5th 12:45pm  – 2:30pm

Trying to get into the editorial world? Curious how magazines work from an art perspective? Is it ok to pitch a photo editor? How does the online version of a print story work in editorial? Do you get to keep the rights to images you make on assignment?

Two veteran photo editors, Jane Yeomans, Senior Photo Editor at Bloomberg Businessweek and Donna Cohen, Director of Photography at Bloomberg Markets, will walk you through assigning and assignments they have made over the years, explaining how stories are conceived, pitched, assigned and produced at two leading Bloomberg publications. From conceptualizing an idea to executing that idea in a photograph, Yeomans and Cohen will illuminate for each attendee how to develop an approach to creating editorial work.

A case study of what we will present:

In 2018, photographer Anastasia Samoylova pitched Jane an idea about flooding real estate in Florida.. This led to:

A photo essay, shaped into a different feature story by a staff writer, which then ran in our special cities issue:

which then led to her shooting this feature:

and this commissioned work used in her recently published photo book:

In 2019, Donna, commissioned Ana to photograph California real estate affected by fires for Markets Link:

We will also present samples of work that we commissioned after meeting photographers at PSPF as inspiration.

Tom Fowlks: The Ports of Los Angeles

Aude Guerrucci: World Taxidermy and Fish Carving Competition

PRICE:  $75



Donna Cohen\’s work at Businessweek has been recognized by the Overseas Press Club (2019) and the Society of Publication Designers. Prior to Businessweek, she was a photo editor at Conde Nast Portfolio, People Magazine, Life Magazine and the Associated Press.

Jane Yeomans commissions and licenses photography at Bloomberg Businessweek. Previously she worked as freelance photo editor and researcher for book projects, design firms and a variety of publications including The New Yorker, New York Magazine, Vanity Fair, ESPN and many others.