NINO RAKICHEVICH: Street Photography: The Pure Photographic Pursuit

(c) Nino Rakichevich 2020


Orientation Sunday, May 3rd, 4:30pm – 5:30pm

Monday, May 4th Wednesday, May 6th, 9:00am – 4:00pm. Thursday, May 7th 9:00am – 11:00am

“Street photography helps us appreciate the small things in life, find the beauty in the ordinary, be more observant and see the world in a much more diligent and meaningful way.” – Nino Rakichevich
Street photography, also known as life photography, aims to capture everyday life in public places, particularly in urban landscapes. Street photography is frequently confused with documentary photography, another form of candid photography, that often takes place in public spaces. Although there’s a lot of overlap, documentary photography typically involves planning and structure, while street photography is spontaneous. Although often posed, portraits of random strangers in public are also considered street photography.
This workshop is focused on photographing street life and the colorful neighborhoods of Palm Springs and the surrounding areas (Cathedral City, Palm Desert, Indio and Beaumont). Each day we will explore different neighborhoods. The workshop is designed for everyone that would like to develop their skills and photograph people in a more purposeful way.
A skillful eye is only part of the photograph. Nino will share techniques to approach and interact with people to ensure you get that perfect shot even in a seemingly impossible situation. In addition to practical on location tips, Nino will talk about camera gear, color management and ways to monetize your street photography. Group critiques and sharing your daily experiences will also be part of the learning fun.
With the popularity of mirrorless cameras, street photography is now more prominent than ever. Laws and rules about photographing in public places are continually changing and photographers must be aware of them, especially when traveling outside of the US. Nino will present his street photography from Paris, New York, Los Angeles, Belgrade as well as photos from his ongoing project about the Roma People “Gypsies” in Europe.
You’re welcome to use your own gear, but SONY will make their cameras and lenses available for use in this workshop.

PRICE: $1860

Includes daily registration, transportation and a boxed lunch for each full day of the workshop.



Nino Rakichevich is an advertising and fine art photographer based in Malibu, California. His photographic career began in the former Yugoslavia in 1983. Mentored by Tomislav Peternek, he fine-tuned his eye to capture powerful moments and strong emotions. After winning the 4 highest national awards in just one year, Nino gained recognition as one of the most talented photographers in his home country. A selection of his photos was part of the exhibition “150 years of Serbian Photography” at the Museum of Contemporary Arts in Belgrade, Serbia. 
It was his desire for challenges and passion for photography that lead him to attend Brooks Institute of Photography in Santa Barbara, California, in 1988. After graduating from Brooks with honors, Nino began his career in Fashion and Advertising Photography. He’s worked on numerous national and international campaigns for clients such as: B.U.M Equipment, Big Dog Sportswear, Territory Ahead, Motorola, Sony, Giati Designs, Polero, Silverhorn Jewelry, Brian & Sons, Only Hearts Club, Montecito Bank and Trust and Holz Kontour.
He’s has over 40 national and international photography awards and is a proud member of the elite artist organization, ULUPUDS, in his native country of Serbia. In 2014, Nino achieved further recognition when Sony selected him to be a member of the prestigious Sony Artisans of Imagery. 


“I have taken several workshops with Nino over the past three years, and I look for opportunities to attend more, even traveling across the country to do so.” – Mitch
“Nino really opened my eyes! Learning from a pro like Nino made a huge difference. Now I take my camera with me wherever I go!” –Carly
“Thank you so much for your time, your passion, your care and direction. I truly appreciated your energy!” – Sarah