© Art Streiber 2020
ART STREIBER: Managing a Career in Editorial Photography & Beyond
All of Your Questions Answered
Monday, May 4th. 9:00am – 4:00pm
Celebrated photographer Art Streiber returns to PSPF and offers this unique, one-day crash-course on the Business of Editorial Photography. Known as the “Hardest-workin’ photographer in town,” Art Streiber is one of the most widely published photographers working today. No one could possibly be a better choice to offer this unique one-day crash-course on managing an editorial photography business.
Budgets are getting smaller and contracts are getting more restrictive but magazines are still a fantastic showcase for your best work! This one-day, all-day seminar with editorial, entertainment and commercial photographer Art Streiber, is organized around three essential concepts that will arm you with an up-to-date understanding of the current editorial market and the knowledge to successfully navigate your career.
- Handling the Shoot: Pre-production, Production & Post Production.
- Managing your Business: Put systems in place. Handle your finances. Take advantage of downtime.
- Effective Marketing: The Web, your Portfolio & Promotional Pieces.
Marketing to busy New York photography editors is a very delicate dance.
Just a few of the dozens of questions that will be answered:
– How do I get hired to shoot for a national monthly or weekly?
– What’s the difference between a design director and a creative director?
– Should I sign the magazine’s contract?
– What are editorial budgets like?
– How do I create and negotiate a budget?
– How much money should I have in the bank in order to float my shoots?
– Should I own my own gear? How much?
– Can I say “no” to an assignment?
– How much homework should I do?
– Is scouting the location important?
– How early should I get to the shoot?
– How many different set ups should I shoot?
– How hard should I edit my imagery?
– Is custom printing or retouching important?
– How does syndication work?
– How do I avoid being pigeon-holed as just one kind of shooter and shoot a variety of subjects?
– How do I shoot new work if I’m not getting assigned to shoot new work?
– Should I put tear sheets on my website?
– How should my portfolio differ from my website?
– When is the best time of year to go to New York and show my work?
– Should I cold call photo editors?
– Do I need a rep?
– Should I send printed promo pieces or electronic promo pieces?
– How do I make the leap from editorial to commercial work?
PRICE: $525 including reduced daily registration.
(lunch not included)
Since 1994 Art Streiber has been a Los Angeles-based freelance photographer specializing in reportage, travel, portrait and entertainment photography.
Editorial clients include Vanity Fair, Esquire, Entertainment Weekly, Wired, Fortune, Time, ESPN, Rolling Stone and Town & Country.
Entertainment clients include ABC, CBS, NBC, HBO, CNN, Fox, TBS, TNT, The CW, MTV, SyFy Channel, Showtime, Universal Studios, Columbia-TriStar, Dreamworks, Paramount, Sony Pictures and Warner Brothers Studios.
Art’s images have been selected for the PDN Photo Annual in 2005, 2006, 2007, 2008, 2010 and 2011; American Photography in 2005, 2006, 2007, 2008, 2010 and 2011; the APA National Photo Competition in 2006; the American Photo magazine Images of the Year in 2006 and 2007 and the Communication Arts Photography Annual in 2005, 2008 and 2011. Art’s website has been selected for the PDN Photo Annual in 2007 and 2009.
In 2005 Art was named to American Photo magazine’s list of “The 100 Most Important People in Photography,” and in April 2008 Art was presented the Pacific Design Center’s “Star of Design” Award for Photography.
“Loved Art’s workshop! – What I appreciated most was Art’s openness & honesty.” – Debra
“It was excellent. I loved his content, delivery and willingness to stay late and continue the conversation. Tons of info, good stories, sense of humor and his willingness to share ALL of his hard-earned knowledge…” – Chris
“[the workshop was]…Great – he is a very engaging and interesting lecturer. There was so much valuable information, from process to workflow to presentation and the industry in general.” – Stacey
“Art was amazing. He covered a lot in great depth.Brilliant workshop. I appreciated seeing the behind the scenes of production, his treatments and books. He shared a lot that was valuable of his years in business.” – Rachel
“Loved Art. He’s really an open book when it comes to sharing information… -I loved his presentation, humor and willingness to share!. ” – Carin
“Art is great and his program is packed with information. I got a lot out of it – he’s extremely generous in terms of sharing information and being transparent about the realities of running a photography business. Great workshop – i’d highly recommend it. ” – Amy
“Great – Well prepared, an open book, very helpful. ” – Bryan